Ray White Touma Taylor has been awarded Silver at the WORLD Design Awards 2026 in Graphic Design - Identity and Branding - Property - Services. It is international recognition for a brand transformation built on an established partnership and a clear ambition for what comes next.
Inspired for Better
Charles Touma and Peter Taylor’s near 25-year working relationship formed the foundation of the project. Together, they had built an established Ray White office. The challenge was to honour that history while creating an identity that reflected the business they were becoming.
“Inspired for better” became the positioning at the centre of the brand. It expressed their commitment to clients and gave the visual and verbal identity a clear direction: confident, precise and considered.
From tone of voice and collateral to signage, portraits, film and the website, the brand carries a consistent sense of purpose. It retains a connection to the Ray White legacy while establishing a distinct expression for Touma Taylor and its design-conscious audience.
Looking Ahead
For us, this WORLD Design Awards recognition is a moment to celebrate a brand built from the business itself. Its strength comes from understanding the people, relationships and standards behind the name, then making those qualities visible.
We’re proud to have helped shape this next chapter for Ray White Touma Taylor, and to see that work recognised alongside design from around the world.
