Ray White Touma Taylor has been awarded Silver at the AUSTRALIAN Design Awards 2026 in Graphic Design - Identity and Branding - Property - Services. The recognition celebrates a considered evolution of an established real estate business, shaped by the people and values behind it.
A Legacy Reimagined
Charles Touma and Peter Taylor’s near 25-year partnership provided a strong foundation. Our task was to translate that shared history into a future-facing brand, honouring the Ray White legacy while giving Touma Taylor a distinct presence.
The positioning, “Inspired for better,” captured the business’s ambition and commitment to its clients. It became the guide for an identity defined by clarity, precision and considered detail.
A Consistent Brand Language
We developed the strategy, tone of voice and visual identity, extending the brand across collateral, signage, art direction, portraits, film and the website. Every application was shaped to feel connected to the same business and the same standard.
The result is an identity that speaks to a design-conscious market without losing sight of the relationships on which the business was built.
Recognition for Purposeful Change
For us, this AUSTRALIAN Design Awards recognition is an opportunity to reflect on how strategic design can help a business move forward with confidence.
We’re proud to have partnered with Ray White Touma Taylor on this transformation and to see its next chapter recognised nationally.
