ORRAIA has been awarded Gold at the WORLD Design Awards 2026 in Graphic Design - Identity and Branding - Tourism. The recognition places an Australian charter brand on the world stage, celebrating an identity that brings sophistication and a sense of discovery to life on the water.
Your Australian Odyssey Awaits
Our starting point was the promise of a different perspective on Australia. ORRAIA’s custom-built superyacht offered the setting; the brand needed to communicate the freedom, intimacy and adventure of the experience.
We developed the strategy, positioning and visual identity around “Your Australian Odyssey Awaits.” A refined brandmark and intricate monogram established a distinctive visual language, balancing elegance with the movement and openness of ocean travel.
The identity was carried through the website, print, signage, merchandise and uniforms. Each application was designed to feel part of the same world, giving ORRAIA a recognisable presence across the guest journey.
Australian Spirit, Global Recognition
For us, this WORLD Design Awards recognition is an opportunity to reflect on the role of identity in shaping how a tourism experience is understood. The work gives ORRAIA a clear point of view, grounded in its Australian setting and expressed with confidence.
We’re honoured to see the brand recognised internationally, and proud of the collaboration that helped turn this vision into a distinctive invitation to explore.
