ORRAIA has been awarded Gold at the AUSTRALIAN Design Awards 2026 in Graphic Design - Identity and Branding - Tourism. Following its Gold recognition at the Melbourne Design Awards 2025, this national award celebrates a brand that gives Australian charter a distinctive voice and visual identity.
Reimagining Luxury on Water
ORRAIA’s ambition was to offer a new perspective on Australian adventure. We partnered with the team to develop the strategy, positioning and identity for a custom-built superyacht, creating a brand that could communicate both the calibre of the vessel and the experience it makes possible.
“Your Australian Odyssey Awaits” became the central invitation. It framed ORRAIA around discovery, elegance and freedom, giving the brand a story rooted in its Australian setting.
An Identity with Presence
A refined brandmark and intricate monogram translated that positioning into a recognisable visual language. From signage and uniforms to print and the website, the identity was designed to retain its character across every application.
The result brings a consistent point of view to the charter experience, helping ORRAIA express its offer with clarity and confidence.
A National Recognition
For us, this AUSTRALIAN Design Awards recognition is a moment to celebrate the approach behind the work: thoughtful identity design that gives a tourism brand a meaningful and memorable presence.
We’re honoured to see ORRAIA’s story recognised, and proud of the partnership behind it.
