ORRAIA has been awarded Silver in Branded Experience at the AUSTRALIAN Design Awards 2026. The recognition celebrates a project in which brand strategy and the guest journey were considered together, creating a consistent experience of Australian luxury on the water.
Shaping the Guest Journey
For ORRAIA, the brand had to work beyond the first impression. Every encounter, from browsing the website to stepping aboard, needed to carry the same sense of confidence, care and possibility.
Our work began with strategy, customer experience and tone of voice. “Your Australian Odyssey Awaits” gave the project a shared direction, connecting the practical journey of a charter with the feeling of escape and discovery it offers.
Considered in Every Detail
The visual identity brought that direction into focus through a refined brandmark and intricate monogram. It extended into signage, brochures, merchandise, uniforms and print, creating continuity between the digital introduction and the physical environment.
Each element contributes to how the experience is perceived. Together, they establish a brand world that feels cohesive, considered and unmistakably ORRAIA.
Recognition for a Connected Experience
For us, this AUSTRALIAN Design Awards recognition is a moment to celebrate the whole journey, from a brand’s promise to the details that help deliver it.
We’re proud of our collaboration with ORRAIA and pleased to see this approach recognised nationally.
