The WORLD Design Awards bring together projects recognised across the BETTER FUTURE awards programmes. ORRAIA has been awarded Silver in Branded Experience at the 2026 awards, recognising a brand shaped around the experience of being on the water.
An Australian Odyssey
ORRAIA began with an ambition to bring a new level of sophistication to Australian charter. Our role was to translate that ambition into an experience people could recognise and feel, from their first encounter with the brand through to their time aboard.
The positioning, “Your Australian Odyssey Awaits,” provided the foundation. Strategy, customer journey, tone of voice and visual identity were developed together, giving every touchpoint a shared sense of elegance, adventure and ease.
That thinking extended across signage, brochures, merchandise, uniforms, print and the website. The refined brandmark and intricate monogram became part of a complete brand world, connecting the promise of the charter with the details surrounding it.
Looking Ahead
For us, this WORLD Design Awards recognition is a moment to reflect on the care that connects these elements. The strength of a branded experience lies in its consistency: the story a guest encounters before stepping aboard should belong to the experience that follows.
We’re proud to see ORRAIA recognised on the world stage, and grateful for the collaboration that brought this vision to life.
