Your Australian Odyssey Awaits.

ORRAIA is a custom-built superyacht—the first of its kind in Australia. At 90-feet, it offers an unparalleled luxury experience for up to 35 guests and overnight accommodation for 10.

 

Partnering with ORRAIA, we crafted a brand strategy and visual identity that brings sophistication to Australian adventure. The design reflects the endless allure of ocean travel, from the refined brandmark to the intricate monogram, every detail speaks to ORRAIA’s immersive luxury. With the positioning, “Your Australian Odyssey Awaits,” we capture the essence of indulgence, elegance, and a transformative yachting experience that redefines freedom on the water.

Scope

Brand Strategy, Customer Experience and Journey, Tone of Voice, Visual Identity, Signage, Brochure, Merchandise, Uniform, Art Direction, Print Publication, Website.

Film and Photography

CORE STUDIOS

Website

orraia.com

ORRAIA luxury superyacht branding by LBD STUDIOS.
ORRAIA luxury superyacht branding by LBD STUDIOS.
ORRAIA luxury superyacht branding by LBD STUDIOS.
ORRAIA luxury superyacht branding by LBD STUDIOS.
ORRAIA luxury superyacht branding by LBD STUDIOS.
ORRAIA luxury superyacht branding by LBD STUDIOS.
ORRAIA luxury superyacht branding by LBD STUDIOS.

ORRAIA luxury superyacht branding by LBD STUDIOS.

ORRAIA luxury superyacht branding by LBD STUDIOS.