At LBD STUDIOS, we believe design is more than aesthetics — it’s a tool to drive growth, influence, and connection. Being named a Finalist in the 2023 AGDA Awards for Brand and Identity – Small Business celebrates our approach to crafting purposeful, strategic brands. Our collaboration with Infive, a Melbourne-based advocacy agency, reflects this philosophy in action.
Building a Brand for Advocacy
Infive isn’t just a service—it’s a community where clients feel informed, represented, and supported. For founder Jack Liebelt, the brand had to be more than functional. It needed to reflect their ethos of unlocking potential while resonating with their audience.
We created a clean, sans-serif brandmark with a subtle cut in the “V,” referencing the Roman numeral for five. This detail carried through to the monogram, where a five-point asterisk added a sense of movement and energy. Every element of the brand, from the typography to the placement of the logo, was designed with intent. By grounding the brandmark at the bottom of collateral, we emphasised Infive‘s foundation of trust and care.
Simplicity with Purpose
The Infive identity balances simplicity and depth. Every design choice was made to strip away the unnecessary while honing in on what truly matters: connection, professionalism, and advocacy. The animated asterisk adds dynamism, symbolising the brand’s ability to unlock potential and create meaningful change.
Recognition for Strategic Design
This AGDA Award reinforces our belief that thoughtful design drives real-world outcomes. For Infive, we combined clarity and creativity to craft an identity that empowers them to grow, connect, and inspire trust. It’s design not just for visibility but for impact—grounded in strategy and executed with purpose.
Awards
AGDA 2023 Finalist – Brand and Identity – Small Business
