A Sculptural Retreat, Inspired by Nature
Perched high above tidal sandbars and green parkland, Nature by Cube was conceived as a sculptural, tranquil retreat, offering a seamless blend of organic luxury and modern living. The brandmark, like the river itself, is fluid—each letter flowing elegantly into the next, creating a sense of effortless movement. Crafted with precision, the N in the brandmark echoes the ebb and flow of the surrounding water, framed within an imperfect oval that evokes the human touch, as though drawn carefully with a fountain pen.
Subtle Design with Big Impact
This subtlety is what defines Nature by Cube. It’s an identity that feels both expansive and intimate, refined and grounded. Every element was designed to harmonise with its environment, from the palette that mirrors the hues of sand and sea, to the delicate monogram that graces each detail with a touch of luxury. More than just an aesthetic statement, the Nature brand was crafted to capture the essence of place—transforming the idea of medium-rise living into an elevated experience that connects deeply with its audience.
Measurable Results Through Design
The design didn’t just create an impression, it created impact. Within just four months, Cube Developments had exceeded their sales timeline targets by 30%, attracting buyers both locally and internationally. The brand’s elegance and narrative struck a chord, not only helping the project sell faster than anticipated but also allowing for a 20% under-spend on marketing. The faster a project is sold through the lower holding costs for the client in addition to marketing savings. Nature became more than a development; it became an embodiment of place, a story told through design that resonated with those who saw its potential.
Measurable Results Through Design
This recognition as a Merit and Judge’s Choice in the AGDA Awards for Design Effectiveness reinforces what we believe: great design is more than just about the way things look — it’s about making a measurable difference. The Design Effectiveness category of the AGDA Awards recognises that good design is good business. Aesthetic sensibilities are inevitably subjective; effecting change isn’t. It’s measurable and it’s very real. This is a great opportunity to show the world that design isn’t simply about the way things look; it’s all about making a difference.
AGDA juror Felicity Stevens summarised the project perfectly:
“The design approach taken with the Nature project clearly hit the mark with both local and international buyers, resulting in the client overreaching their sales targets months before they expected too. And the resulting under-spend of the marketing budget must have been icing on the cake.”
This project is a reminder that thoughtful design is about more than visuals—it’s about creating experiences that connect and deliver results. At LBD STUDIOS, we continue to explore the boundaries of design, ensuring every project is not only visually compelling but also impactful in the real world.
Awards
AGDA 2021 Awards Design Effectiveness — Merit
AGDA 2021 Awards Judge’s Choice
