At LBD STUDIOS, we believe in pushing boundaries. We want to inspire our community to explore their own limits, to do something that hasn’t been done before—whatever that looks like for you. Creativity, in our view, is about more than making something look good. It’s about elevating ideas, transforming concepts, and building something meaningful, impactful, and entirely new.

Through our work, we continually challenge ourselves to explore the limits of design, strategy, and storytelling. Every project we take on is an opportunity to not just refine a brand but to reimagine what’s possible. Whether it’s crafting a purposeful brand identity or creating a digital experience that connects deeply with its audience, we strive to deliver work that is as innovative as it is effective.

In this first edition, we delve into the journey of Thomas and Ben, founders of XMEDIA. They share how they began their journey, the challenges they faced, and the vision that has driven them to where they are today. It’s a candid look at the evolution of their brand and the creative thinking behind it. More importantly, it’s a testament to the power of embracing the unknown and striving for something greater.

Watch the series on Vimeo or LinkedIn.