At LBD STUDIOS, we believe design has the power to reimagine industries and create spaces that inspire connection and growth. Our collaboration with Spectre Property and Hexa Group on FOUND Huntingdale showcases this philosophy in action, transforming industrial business spaces into hubs for innovation, community, and purpose.
Rethinking Industrial
Located on a 5,000sqm site in Huntingdale, FOUND isn’t just another collection of workspaces — it’s a vision for the businesses of tomorrow. Designed to foster connection and collaboration, FOUND offers state-of-the-art industrial spaces that feel more like a second home than a traditional workspace. It’s where common sense meets community, where businesses can grow, and where work feels meaningful.
In a sector often dominated by functional, concrete-heavy designs, FOUND stands apart. The project’s ambition was to elevate industrial design, creating spaces that reflect the same care and creativity seen in residential and commercial projects.
Designing the Future of Work
For the brand identity, we crafted a bold yet approachable framework that could grow with the FOUND concept as it expands nationally. The name itself — FOUND — reflects the sense of discovery, purpose, and belonging that defines these spaces. A clean, modern typeface and scalable naming hierarchy (e.g., FOUND Huntingdale, FOUND Braeside) ensure the brand feels cohesive across locations.
The visual language was paired with storytelling that brought the brand to life. Cinematic interviews and short-form content highlighted the vision of key stakeholders and architects, showing not just what FOUND offers but why it matters. Supporting materials, from interactive presentations to on-site hoardings, reinforced the brand’s message while inspiring confidence in prospective investors and tenants.
Measurable Success
The FOUND Huntingdale campaign delivered impressive results:
- Achieved 70% of total sales in just four months, exceeding the target by 10%.
- Construction commenced in June 2023 after surpassing the sales threshold.
- Secured a new site in Braeside, with the brand’s success influencing the seller’s decision.
These outcomes underline the power of strategic, design-led branding to transform perceptions and drive tangible results.
Redefining Industrial Spaces
FOUND Huntingdale isn’t just a project — it’s a movement to reshape what industrial workspaces can be. By blending bold design with thoughtful strategy, we’ve helped create a brand that resonates deeply with its audience and sets a new standard for the sector.
Winning Silver at the Better Future Awards 2024 is a testament to the collaborative efforts of our team and the vision of Spectre Property and Hexa Group. For LBD STUDIOS, this project is a reminder of the impact design can have when it’s done with intention, creativity, and purpose.
Awards
AGDA 2023 Finalist – Design Effectiveness / Property Sales & Development
MELBOURNE 2024 Design Awards – Branding
