At LBD STUDIOS, we believe design is more than aesthetics — it’s a tool for transformation, connection, and measurable success. Being named a Merit in the 2023 AGDA Awards for Design Effectiveness – Property Sales & Development highlights our commitment to creating brands that deliver meaningful results. Our collaboration with FOUND Huntingdale reflects this philosophy, reshaping what industrial spaces can offer.
The Vision: Industrial Done Differently
FOUND Huntingdale is a state-of-the-art collection of elevated industrial business spaces located on a sprawling 5,000sqm site. Created for the businesses of tomorrow, it redefines conventional workspaces by blending common sense, community, and purpose. More than just a place to work, FOUND provides an environment where businesses can connect, thrive, and grow.
Spectre Group and Hexa partnered with LBD STUDIOS to brand this ambitious project, aiming to reshape the perception of industrial spaces. Despite challenging market conditions — including rising interest rates, construction costs, and economic uncertainty — we developed a solution that captured attention and delivered results.
The Solution: A Bold, Scalable Brand
We crafted a distinctive brand identity for FOUND, designed to resonate with business owners and investors of the future. Bold typography and a clean naming hierarchy, such as FOUND – Huntingdale and FOUND – Braeside, created a scalable framework for future expansion.
To elevate the campaign, we produced cinematic interviews and short-form content featuring key stakeholders and architects. These assets brought the vision to life and connected with a 35-65 demographic. Supporting materials, from interactive presentations to hoardings, films, and brochures, were designed not just to look good but to instill confidence and position FOUND as a premium business destination.
The Results: Measurable Success
The campaign delivered remarkable outcomes:
- Exceeded the 60% sales revenue target by 10%, achieving 70% sales within just four months.
- Enabled construction to begin in June 2023 after surpassing the 50% sales threshold.
- Secured a new site in Braeside, with the FOUND brand’s reputation influencing the seller’s decision.
By bringing creative flair and strategic consideration typically reserved for residential projects into the industrial sector, we elevated FOUND and helped set a new benchmark for the category.
Redefining Possibilities
This AGDA recognition underscores how thoughtful design and strategy can transform perceptions and deliver tangible results. FOUND Huntingdale is more than a workspace — it’s a community for the future-makers. And for LBD STUDIOS, it’s proof that bold ideas and meaningful branding can drive both change and success.
Awards
AGDA 2023 Finalist – Design Effectiveness / Property Sales & Development
MELBOURNE 2024 Design Awards – Branding
