Redefining Luxury in Brighton
Essence isn’t just another residential complex in Black Street, Brighton — it’s an architectural marvel that respects and enhances the rhythm of the neighbourhood. Designed with future needs in mind, Essence by Kervale offers a luxury sanctuary in beautiful Brighton, Victoria. With just twenty-two exclusive residences across two wings, the project delivers an intimate, peaceful living experience. Inside, residents are treated to a variety of refined amenities, from a wine cellar and private dining room to a billiards table, fully-equipped gym, and yoga studio — all designed to elevate the living experience.
A Campaign Beyond the Ordinary
For Essence, we knew redefining luxury meant moving beyond the ordinary. Our task was to create a campaign that stood out —distinct in its typeface, tone, and visuals. We partnered with renowned photographers and cinematographers from the advertising and fashion sectors, including Sean Fennessy and Sean Mulquiney. Their unique perspectives captured the essence of Brighton’s lifestyle, making the project resonate deeply with our target audience. This collaboration, paired with the 40 years of architectural expertise of Graham Morrison, director at Bruce Henderson Architects, established Essence as an iconic and revolutionary project for the area.
Tailored to the Demographic
The residences, thoughtfully designed for the 55-80 demographic, were complemented by our carefully crafted narrative and suite of supporting collateral. From interactive presentations to films and brochures, every element was strategically designed to build confidence and engagement with prospective clientele. This approach not only highlighted the unique living experience but also positioned Essence as a luxury benchmark in the area, offering an unrivalled lifestyle.
Design Excellence That Delivers Impact
Our recognition in the 2023 AGDA Awards for Design Effectiveness reinforces the idea that great design is about more than visuals—it’s about creating impact. By pushing the boundaries of traditional property marketing, we successfully delivered a campaign that communicated both the elegance and practicality of Essence by Kervale, ensuring its position as a standout project in Brighton.
Awards
AGDA 2023 Awards Essence by Kervale – Design Effectiveness
