A Brand with a Full Stop but No Limits
At LBD STUDIOS, we believe design goes beyond aesthetics — it’s a tool to create clarity, build trust, and foster connection. Being named a Finalist in the 2023 AGDA Awards for Brand and Identity – Brand Expression (Voice) celebrates our dedication to meaningful, impactful branding. Our collaboration with MATTHEWS., a bold and community-focused real estate agency, brings this philosophy to life.
At the heart of MATTHEWS. is a simple yet powerful symbol: the full stop. It’s more than punctuation — it’s a declaration. The full stop signifies confidence, clarity, and transparency. Whether brokering a lease or selling a family home, the philosophy is the same: no contingencies, no hidden clauses, just straightforward and honest dealings. The full stop is their promise, their statement of intent.
Crafting a Voice That Resonates
The MATTHEWS. brandmark is designed to reflect this philosophy. Set in bold, all-caps typography, it exudes strength and confidence. Tight kerning adds a cohesive and impactful presence, ensuring the name feels as unshakeable as their commitment to clients. But the full stop isn’t just about finality—it’s about beginnings. It closes one chapter but opens another. In real estate, every sale or lease starts a new story.
That’s why we built the MATTHEWS. visual language around not just the full stop, but the broader world of punctuation marks. They symbolise communication, connection, and community. After all, a full stop may end a sentence, but it doesn’t end a conversation — it invites the next one.
Meaningful Real Estate, Elevated
This recognition from AGDA highlights MATTHEWS. as a brand that does more than look good on billboards (though it certainly does that). It’s a brand that reflects purpose, strengthens community, and redefines what real estate can mean.
Awards
AGDA 2023 Finalist – Brand and Identity / Brand Expression (Voice)
