LBD Studios
Design is everything. Including what you don't see.

Brief Sheet

THIS IS THE LAST FORM, WE PROMISE*

The Brief Sheet (read: tell us the lot)

Key marketing objectives. What is the communication required to do, how does it work, how much does it cost? Who are your potential customers and what are their general attitudes and lifestyle characteristics, wants, needs, etc?
What need does the consumer have that the product or service can meet? (This should be consumer centric, not about the product. It may help to write this in the first person.)
What do we want the consumer to feel motivated to do after receiving our communication?
What media is being used? Stationery (please specify business card(s), letterhead, with compliments, invoice), brochure, advert, flyer, poster etc. Supply mechanical specifications if known.
PLEASE SPECIFIY: WHAT IS THE LIFE SPAN OF THIS PIECE OF COMMUNICATION? IS THERE ANY FOLLOW UP REQUIRED?