SOCIAL MEDIA BEST PRACTICES: WHAT CONTENT TO SHARE
Of course, it is obvious that your social media accounts should be used in promoting your business. But this doesn’t mean that your posts and updates are solely all about your products, services, and your company. In fact, it is a common mistake for many to limit social sharing to promotional updates only. Although this is understandable as it is what conventional marketing has taught us, this shouldn’t be the case – social media has already changed this. It is important to also share the types of content that can help you build trust, create engagement, and foster your relationship with the community.
So, in addition to your regular promotional stuff, you should also consider publishing and sharing these kinds of content on your social media channels:
It is true that your followers are the people who are interested in your products, services, or your chosen industry. But take note that it is also true that their interests don’t stop there. Chances are they would like to view content that are related to your business or to your products and services. For example, if you are offering holiday accommodation in your locality, you can post about the different tourist spots in and around your area. You can also share other relevant information such as travel advisories or transportation options. This way, you are not only providing your audience with convenience but you are also establishing yourself as a go-to guide for travellers.
Your interactions on social media are actually conversations with your audience. Expect that sharing of ideas won’t be in a single direction (from you to your audience). You will encounter questions, reactions, or even contradictions to your opinions. So, you can use your audience’s ideas and create posts or shares in the form of responses. You can even look into twitter chats that are relevant to your marketing campaigns and join in the conversations. This is a great way to not only attract followers but also to gain brand visibility.
HACKS AND TIPS
You can also offer your audience with simple tricks and hacks that can make their lives easier. This can be a value added to your conversations with your followers. As a bonus, you can create tips and tricks in using your products or services. For example, if you are selling food products, you can post about great recipes that can transform your simple food items into fantastic dishes.
You might disagree, but jokes are among the most shareable content in social media. Thus, you can capitalise on this and post jokes that embody your brand personality. But be careful though. Make sure that your jokes are not offensive to others and they are not about any sensitive topic. Or if humour is not part of your branding, then you better skip this type of content.
As we have mentioned on a previous post on this blog series, you can also use social media in hiring people for your company. All social channels are great places to look for candidates that will fill in your vacant slots. Take note that job seekers are now relying more on online channels, especially social media, in finding openings.
The types of content that you can share through your social media channels are not limited to the ones that we have mentioned. You can use our given content types as a basis to discover other forms that may fit the bill. And make sure to tune in as next post will be about the best practices in posting your content – so subscribe to our blog newsletter now!