Wednesday’s #workspace. We are very excited to show you behind the scenes of our recent rebrand project with our friends @missmariecafe.
ASSESSING THE ASK: SCOPE. ESTIMATE. BRIEF.
Vanessa and Paul, the Co-Founders of Miss Marie cafe, came to us three months ago wanting a rebrand on their highly successful business which has been in operation since 2011. As all good relationships start out we met for a coffee to discuss all things brand, design and the ideas they had for their business. From here we put together a plan and a brief based on these findings. We were then given the green light to proceed.
PROJECT START: KICK-OFF. COLLABORATION. CREATION.
First step was to conduct a competitive analysis to set a benchmark for the brandmark to ensure, once it hits the market, the competitve edge will be as strong as it could be. This was the catalyst for the creative direction and we got to work.
After two weeks, we presented two options.
PRODUCTION: REFINE. QUALITY CONTROL. REALISATION.
A brandmark was selected, refined and rollout in collaboration with Vanessa and Paul.
Be sure to check them out next time you are in the area.
MISS MARIE CAFE,
45 BEETHAM PARADE,
ROSANNA, VIC, 3084, AUSTRALIA